According to Fotosidan, the Swedish lighting company Profoto is preparing to file a lawsuit for patent infringement against Godox. The complaint targets the Godox V1 recently listed, which Profoto claims is in breach of several patents for A1 light that it has submitted. A year before Godox launched its cheaper V1 alternative at Photokina 2018, Profoto launched its A1 round head flash in September 2017.
The Profoto A1 costs $995 USD; although there is no disclosure of pricing information for the Godox V1, it is expected that the product will be cheaper than the Profoto model. The Godox V1 has a number of similarities with the A1, including a round head design, Fresnel lens, mounting magnetic modifier, and LED modeling lights.
Speaking to Fotosidan, Profoto CEO Anders Hedebark said during Photokina 2018, the company spoke to Godox about its V1 light and continued to reach Godox in the months since. Profoto has filed seven patents in connection with its A1, which has been in development for four years.
‘We’re spending a lot of time and money on development and protecting our investments,’ Hedebark said, also warning that if they market the Godox V1, manufacturers and other firms can face lawsuits. ‘It feels like we’re compelled to act.’
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